Your ultimate travel app. I created this travel app from beginning to end. First starting with the identity, then moving into full wireframes and UI design.
The client wanted a unique but modern logo and brand that represented travel in a subtle way. This is where the luggage tag approach came about.
Once the brand direction and style was created, I went straight into creating wireframes for the app and website.
Once the client picked a solid direction from the extensive wireframes, I then translated them to full design for the website and the app, following the brand guidelines I had created in the beginning.